A Winemaker Responds To His Back Label Critics


People like to think wine is made from just grapes — but that\’s hardly the case. A small number of winemakers have put more information on their bottles, but our friend Fabio Bartolomei at Vinos Ambiz has raised disclosure to an art form. Most of it lists what he did not do, letting people know what is happening at most modern wineries. He recently answered some of the feedback he received on Facebook. Some of the comments:

\”If you have to spend the money on a label like this maybe the wine ain’t so good. I only drink natural wine but this is kind of douche”

Sarah, I hardly spent any money at all on this label! I wrote it myself on a Word file and the printer is a friend who gave me a very good rate. In any case I don’t see any connection between the cost of a label (pretty or awful) with the wine inside. What’s one thing got to do with the other?

“It’s what I would call over-egging the cake”

Yes, you’re right, but until the legislation changes and makes ingredient listing obligatory, then there’s no harm in exaggerating, is there. It’s a bit like the “Critical Bike” people who demand more facilities for cycling in cities, by riding through town naked! There’s no actual need to go naked, but it helps draw attention to the problem they’re trying to solve! 🙂

“no pesticides, no insecticides, etc. What I would also like to know is whether they treat their workers fairly.”

Suzanne, I don’t have any workers, except for myself, and I exploit myself brutally and mercilessly. I often force myself to work 12 or 14 hours/day and don’t pay myself any overtime. I regularly make myself work on Saturdays, Sundays, holidays and over vacations, again with no overtime. In fact I don’t even pay myself regular wages, though I do faithfully pay my social security contributions to the Spanish government. But, seriously, I do manage about 3 ha of vineyards all by myself, and in addition I buy in grapes from local organic growers.

See the full post here.


2 responses to “A Winemaker Responds To His Back Label Critics”

  1. Beautiful! My kind of wine label with full disclosure. If every producer did that at every price point, consumers could make intelligent decisions about their purchases instead of just aesthetic ones about labels or empty ones about points, neither of which do they drink.

  2. Love it. Think that customer had a very odd reaction. This is problem, if we start really talking about things as they really are people think we’re all tree-huggers and eco-warriers and “too radical” don’t want to hear it. (We’re an organic shirt brand.)

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