Organic Barbaresco — Roagna and Bruno Rocca


Barbaresco occupies an outsized reputation in the wine world, relative to its modest size. The town occupies a narrow outcropping, surrounded by vine-covered hills undulating off into the distance. Only one main road gives access to the town center, leading directly to a thousand-year-old tower standing guard over the vineyards. Beside it stands a medieval church, while nearby a fine trattoria called Antica Torre dishes out Piemontese specialties like the delicious egg yolk pasta tamarin.


Organic wine is taken seriously in Barbaresco. Producers following organic practices include Punset, Cascina delle Rose, Moccagatta, Bruno Rocca and Roagna. The two Barbaresco producers we visited on a recent trip, Bruno Rocca and Roagna, exemplified the two ends of the winemaking spectrum, modern vs classic, and provided the perfect overview of the region’s winemaking.

Bruno Rocca’s holdings include 15 hectares, mostly in and around Barbaresco as well as land in Neive and Treiso. Bruno’s parents moved the family out of the town to Rabajá in the late 1950s and purchased their first vineyard. Prior to 1978, they sold grapes rather than produce their own wines, but Bruno was determined to create his own label. Today, they are practicing organic and produce ten different wines, from Chardonnay to Barbera d’Asti to Barbaresco DOCG. To match the growth of the company, the cellar has expanded over the years and reflects their modern approach to winemaking.

Unfortunately the limited production chardonnay was sold out long before we arrived for a tasting, so we started with a 2011 Barbera d’Asti from vines replanted in 2000, a lean wine with a good acidity. The 2011 Barbera d’Alba was a big wine, richer with more fruit and rounder than the Asti. A 2010 Barbaresco, described as entry level and approachable, displayed a warm earthiness, though the tannins overwhelmed at this stage. The 2009 Barbaresco Coppa Rossa married grapes from their Neive and Treiso vineyards, which give structure and elegance to a wine that can age for years to come.

Afterwards, we took a quick tour through the spiffy five-year-old winery, which is now outfitted with solar panels providing more than 90% of its energy needs. We descended through three levels, ending up in a large expanse populated with barrels aging Barbaresco. The facility is impressive, as are the strides the Rocca family has made as it moves into the second generation of winemaking.


Upon greeting us, Luca Roagna says “you can only understand the wines if you see the vineyards,” so we pile into his car for a quick ride up and over the hill. Roagna has four sites with varying terroir, from limestone and clay to blue marl to sand and we quickly see his dedication to organic winemaking. All the vines are old and native to the area. He believes in biodiversity and a quick comparison of his vines, blanketed in uncut grass, to neighboring rows laid out in bare earth shows, in stark relief, the value of organic practices. Everything Roagna does is as natural as possible, including adding very little sulfur and only utilizing natural yeasts.

Back in his cellar, we experience the opposite of the Rocca estate. While Rocca maintains a pristine facility, Roagna’s cellar reflects the old school winemaking he is known for. We started with a 2008 Barolo Pira from old vines planted in 1937 that displayed good acidity. A tannic, masculine 2008 Pajé revealed delicious dried dark fruit over time, while a 2004 Pajé was vibrant and tasted younger than its ten years. A 2008 Asili was very approachable while an elegant 2008 Montefico was more fruit forward and exuberant. After spending twelve years in barrel, the recently released 1998 Riserva Pajé is already drinking extremely well.


With each wine, Luca aims to achieve a pure expression of nebbiolo. His respect for tradition remains evident in both the vineyards and what’s in the bottle, underscoring Roagna’s well-deserved reputation for excellence.


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