Ben Woods on Selling Natural Wine

Over at 32 Days of Natural Wine, Ben Woods has written about his experience of selling Natural Wine at 67 Wine in New York City.

Many of the complaints we get with natural wines include, “It’s cloudy, so something must be wrong,” “The wine tasted ‘bad’, so it’s corked,” all the way up to “Why organic? That type of product always tastes bad.” On one hand, there is a reluctance to experience new things. There is a resistance towards organic products that originate from the days when all organic products were unscientific, and generally not as good as they are now. On the other hand, people in my age range and younger are more eco conscious and often look specifically for organic wines. Some of my favorite moments include educating our customers about the amount of chemicals that go into a mass produced wine . . . Enzymes, colorants, liquid tannin, and more, and then seeing their reaction. Another one is explaining about the difference in the sulfite levels, and how that comes about (not adding sulfites to control the winemaking and using a limited amount during bottling) and what it might mean for them as consumers.

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