Trentino’s Ferrari Winery has just purchased a 50% stake of Bisol, the prosecco superiore producer from the Veneto. According to Ferrari’s Alessandro Lunelli, “What we are trying to do is showcase the variety in Italian sparkling wine. Some people may have seen us as competitors but we see Prosecco DOCG and Trento DOC classico as completely different wines. One is made using the traditional method while the other uses the Charmat method. Not much will change at Bisol, we are just giving them access to our distribution system and our high levels of technology,” he added.
Gianluca and Desiderio Bisol will continue their work with the company in their current positions, continuing the family tradition that is now in its twenty-first generation.
“’This investment in Bisol is consistent with our plan to create a group made up of Italian drinking excellence,“ says Matteo Lunelli, CEO of the Lunelli Group. ”We’ve deliberated whether to enter the world of prosecco for a long time and we’ve found the ideal company in Bisol: a historic and prestigious brand with huge potential for growth, managed by a family we greatly esteem. Back in 1952 our grandfather, Bruno Lunelli, started to work alongside Giulio Ferrari and would continue to do so for years. And, as advocates of continuity, today we’ll do the same and work enthusiastically alongside the Bisol family.”
In addition to this new family venture, Alessandro has a strategy for sustainability. “We have been in the process of converting to organic winemaking for the past year. We are currently hand harvesting, using low yields, mechanically pruning and using green manure on 120 hectares of our property.” They are involved in a project with 500 families that farm the land that is called “sustainable mountain agriculture.”
The Lunelli group is composed of Ferrari sparkling white wine, but also includes the Lunelli wines, a true expression of the Trentino region, Segnana Grappa, a historical brand of Italian distillates, the Umbrian wines of Tenuta Castelbuono, the Tuscan wines of Tenuta Podernovo and Surgiva water – one of the lightest waters in the world.
The grapes at Castelbuono in Umbria are certified organic and starting in 2014, the wines will be as well. The wines made at Tenuta Podernovo are also certified organic and are part of the Colli Pisani denomination.
Ferrari was founded in 1902 by Giulio Ferrari and their name is synonymous with sparkling wine in Italy. Made in the Metodo Classico style from chardonnay, Ferrari was among the first wineries to bring sparking wine into every Italian household. Giulio had studied at the School of Viticulture in Montpellier and dreamt of making an Italian equivalent to Champagne. They produce some 4.5 million bottles a year.
Giulio Ferrari didn’t have any children and chose a friend and local merchant Bruno Lunelli as successor for his winery, who took over in 1952. The company was run by Bruno’s three sons, Gino, Mauro and Franco, starting from 1969 until 2005, and then Bruno’s grandchildren, Marcello, Matteo and Camilla took the reins of the firm. They have a team of eight winemakers, led by Marcello Lunelli, and four agronomists.
Ferrari is also active in arenas related to the Italian lifestyle. This year they have instituted their own Ferrari Award – given to a newspaper or magazine, published outside of Italy, which calls attention to the ‘Italian Art of Living’ in an original fashion. The prize consists of 1,000 bottles of Ferrari Brut for each of the three awards they hand out.