"We have a tremendous amount of talented chefs, but I think the ambition of what's available to drink is not matching the ambition and quality of the food," said Fields. "We're just now beginning to develop a more sophisticated group of wine buyers." One of these individuals, Jason Malumed, became so busy linking up nonregistered natural-wine importers eager to enter the PLCB system and sell in Philly that it led to the foundation of his own distributorship, Chalkboard Wine + Spirits. He represents six importers, bringing about 400 natural-focused wines to the market. "The wines will definitely take some more effort to sell to diners, as they are not big brand names," he said. "But once they put the wine in their mouth, that is all it takes."
The City of Brotherly Love is discovering natural wines. From Philly.com: