Comments on: Selling Organic Wine – The Astor Approach

By: Gene2

Gene2 — Wed, 18 Feb 2009 19:31:18 +0000

Now if only Astor could move their amazing Piedmont selection by some of the great artisinal producers like B. Mascarello and Produttori, away from the Sake refrigerators that give off insane amounts of heat, I might actually buy some of those wines from them. I think their storage practices on the main floor leave quite a bit to be desired.

By: Adam Morganstern

Adam Morganstern — Mon, 16 Feb 2009 16:45:47 +0000

Hi Golly. I think in the long run the organic-only consumers will actually be more satisfied than before. Rarely does an organic section contain all the organic/biodyanmic wines in the store anyway. When retailers make the effort to identify the practices behind the wine they soon discover the many wines they didn’t realize even fit into that category.

I also think as more winemakers see retail stores using this method they will be more likely to put their certifications on the label. All consumers will wind up with more information and more choices.

By: Golly

Golly — Sun, 15 Feb 2009 21:30:19 +0000

The supermarket with the UK’s biggest organic sales recently switched from haveing ‘organic ghettos’ in every section to simply putting the organic choice next to the regular product on every shelf. It has really cheesed off many organic-only shoppers as they have to shop the whole store, but organic sales are up as people who didn’t visit the oranic section are experimenting. They tend to have smaller stores so the double display probably isn’t practical, but it seems a no-brainer way to have two oppotunities to sell.

By: Dirty

Dirty — Sat, 07 Feb 2009 14:07:08 +0000

I’m glad to see someone doing this. It is a no-brainer.

No one needs to be exclusively on display in the “organic ghetto”